Milton Carrillo

About Milton Carrillo

Marketing professional with 7+ years of experience growing digital brands and e-commerce…

Experience

1. Marketing Manager

   Century Communities, Inc. (NYSE:CCS)

   Mar 2024 — Present · Fresno, CA, US

   As the Marketing Manager at RSW, I played a key role in transforming the company from a startup into a thriving e-commerce business. My strategic leadership in digital marketing has driven significant growth, establishing RSW as a recognized brand in the industry-Google Ads Mastery: Led the creation and optimization of Google Ads campaigns, resulting in a 150% increase in conversion rates and a substantial boost in ROAS. Leveraged advanced bidding strategies and improved targeting, achieving significant cost-per-click reductions and higher overall campaign efficiency-Brand Development & Voice Creation: Developed RSW’s brand identity from scratch, creating a voice that resonates with our blue-collar demographic. Launched the \"Daily Decal\" loyalty program, enhancing brand recognition and customer loyalty-E-commerce Platform Launch & Growth: Spearheaded the launch and optimization of RSW’s e-commerce platform, driving a 50% increase in monthly revenue through enhanced SEO and user experience improvements-Email Marketing Success: Built and scaled an email marketing program that improved click-through rates by 30% and conversion rates by 20%, significantly boosting customer engagement and retention-Social Media Leadership: Established RSW’s social media presence, generating hundreds of thousands of monthly impressions. My campaigns effectively engage our target audience, aligning with our brand voice and driving sustained growth-Strategic Leadership & Collaboration: Collaborate closely with cross-functional teams to align marketing efforts with business goals, using a data-driven approach to ensure continuous growth and success.

Education

• UC Irvine

  Bachelor's degree, International/Global Studies

  2012 — 2016

Skills

• Digital Marketing
• Real Estate
• Editing
• Customer Service
• Calendar Planning
• Marketing
• Av Installation
• Event Planning
• Recruiting
• Radio Host
• Social Media Marketing
• Powerpoint
• Microsoft Excel
• Microsoft Word
• Socialflow
• Leadership Development
• Radio Broadcasting
• Teamwork
• Online Marketing
• Money Management
• Filing
• Communication
• Digital Media
• Microsoft Office
• Sales
• Time Management
• Research
• Instructing
• Ppo
• Management
• Leadership
• Facebook
• Real Estate Marketing
• Hootsu
• Lessons Plans
• Social Media
• Public Speaking
• Writing
• Online Content Creation