Miloni S.

About Miloni S.

I\'m a digital marketer with over 4 years of experience, I\'ve had the privilege of working with diverse clients across General Entertainment Channels, FMCG, Banking, Education, and HNWIs (High-Net-Worth Individuals) in Hospitality, Jewellery, Fashion, and Real Estate. My core expertise lies in social media strategy, planning, performance, and brand marketing. Currently, I manage and execute multi-channel campaigns, including Social Media, Performance Marketing, Website, Content, Email, and WhatsApp Marketing. I\'m passionate about crafting effective marketing strategies that drive meaningful connections with audiences and deliver tangible results. Let\'s connect and explore opportunities to elevate your brand\'s digital presence.

Experience

1. Sr Digital Marketer

   Matchstick

   Oct 2023 — Present · Mumbai, IN

   Dgital Marketing & Strategy for HNWI ( High-Net-Worth Individuals) Project Domain / Industry : Luxury Hospitality, Luxury Jewellery, Luxury Fashion, Luxury Real Estate, E-commerce - FMCGManaged comprehensive digital marketing strategies for all the project Domain / industry- Executed Social Media, Performance marketing, Website, Content, Email, and WhatsApp marketing campaigns- Tracked and analyzed metrics for data-driven decision-making- Created and presented weekly, monthly, and annual reports on organic marketing and digital spends- Coordinated with cross-functional teams and vendors for digital activities and marketing collaterals- Built and maintained strong client relationships, ensuring effective campaign breifs and executionsAchievements- Re-positioned real estate brand, shifting focus from villa rentals to villa developers through targeted messaging, and ads by increasing qualified leads by 70%- Boosted store walk-ins and customer enquiries by 40% and grew social media followers by 60% during store launch in Mumbai via influencer and celebrity partnerships for jewellery brand ( Lab-grown diamonds )- Increased quality leads for hospitality brand by 50% and bookings by 30% positioning them as heritage hotels and not resorts through IMC Tools and Platform : Ads Manager, Brevo, MailChimp, Google My Business, Instagram, Facebook, Pinterest, LinkedIn

Education

• Somaiya Vidyavihar University

  Masters

  2021 — 2023

• University of Mumbai

  BMM

  2018 — 2021