Milly Crew
Product Strategy & GTM
- Role
- Global Head of Product Marketing & Go-to-market Strategy at Google
- Location
- New York, NY, US
- LinkedIn followers
- 500 followers
About Milly Crew
Strategic, data-driven leader with a track record of building and scaling global…
Experience
Global Head of Product Marketing & Go-to-market Strategy
Dec 2020 — Present · New York, NY, US
Shaped the product vision and GTM strategy for Google’s Lead Generation and Search Ads portfolios—representing $XXB in annual revenue.Navigated ambiguity and led cross functional collaboration across Product, Sales, Finance, and Marketing to drive category differentiation, adoption, and measurable ROI. Owned business KPIs ad and influenced at executive levels (VP+). Led multi-disciplinary teams of 20+ product, marketing, and sales strategists.Designed and implemented a “player-coach” model—mentoring emerging leaders while staying hands-on in major initiatives.Key Impact39% Y/Y growth for Ads business, exceeding 3 of 4 businesses targets Org-wide adoption of customer-centric GTM model improving sentiment and retentionProduct leadership commitment of 80% SMB product requirements
Education
Florida Agricultural and Mechanical University
Bachelor of Science
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