Milly McGuinness
Audience Engagement Manager at The Associated Press
- Role
- Audience Engagement Manager at The Associated Press
- Location
- Brooklyn, NY, US
- LinkedIn followers
- 500 followers
About Milly McGuinness
Ensuring quality content reaches the largest audience possible, leveraging social media…
Experience
Audience Engagement Manager
May 2022 — Present · New York, NY, US
Led AP’s first direct-to-audience (B2C) initiative, launching a new website and app, leading to explosive traffic growth- Established cross-team collaboration between editorial, product, and data teams, ensuring a seamless digital content strategy- Developed audience growth strategies, boosting user retention through A/B testing, personalization, content strategy, A.I. solutions and innovation, and diversifying traffic sources- Spearheaded new product features, leading to increases in navigation engagement, and boosting returning visitors- Trained newsroom staff in analytics and digital best practices, fostering a data-informed editorial culture.
Education
The University of Sydney
Bachelor of Arts (Media and Communications)
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