Jay Miller

About Jay Miller

With 25+ years of experience as a transformational marketing leader, I have been integral…

Experience

1. Vice President of Growth Marketing & Sales Optimization

   Linqd

   Aug 2013 — Present

   Direct a business unit of 4 teams, overseeing 110+ resources to manage contractual obligations, sales expectations, senior and executive level relationships, B2B and D2C campaigns, and multi-channel segmentation strategies for a portfolio of accounts, including Lowe\'s, Reece, Serta, Hayward, Amana, Andersen, Legrand, Eastman, and Typar, driving a revenue of $668M+ YOY • Define an individual marketing plan across 5 categories of customer segments, to steer strategic customer journeys, improving customer stability and loyalty • Engage 1:1 with the top Senior Executives at Lowe\'s Home Improvement every month to report on program status, market trends, and new opportunities to support client growth • Established a sales lift goal to grow the $50M MRO segment for a national home improvement retailer account by $16M, achieving the goal within 3 months and expanding the account by $48M in Year 1,$68M in Year 2, and $124M +in Year 3 • Successfully launched 2 strategic acquisition initiatives to increase activation for Lowe\'s MVP Pro loyalty program and credit program, leading to earning a 3rd strategic, large-scale enterprise initiative for the customer • Deployed an omnichannel, segmentation, and ABM strategy for Lowe\'s Pros, growing the average sale per trip by 2x and generating an 8:1 ROI • Launched an integrated ABM sales campaign and customer data strategy for Reece, producing $32M in incremental revenue in the first 12 months and enabling a self-funded program within 3 months • Spearheaded the Trade Direct acquisition program for Hubbardston Forge, exceeding annual sales goals of 167% and acquisition goals of 127% in the first 7 months of Year 1

Skills

• Product Development
• Management
• Corporate Communications
• Brand Management
• Business Development
• Direct Marketing
• Sports Marketing
• Strategic Partnerships
• Merchandising
• Segmentation
• Advertising
• Online Marketing
• Product Launch
• Marketing Strategy
• Trade Shows
• Brand Awareness
• Sponsorship
• Lead Generation
• Marketing
• Leadership
• Brand Development
• Competitive Analysis
• Marketing Communications
• Market Planning
• Integrated Marketing
• Media Relations
• Social Media Marketing
• Budgets
• Retail
• Team Leadership
• Event Management
• Email Marketing
• Strategic Planning
• Online Advertising
• Public Relations
• Multi-Channel Marketing
• New Business Development
• Market Research
• Analytics
• Marketing Research