Miller Yoho

About Miller Yoho

I have a passion for elevating major sporting events and community experiences through strategic communications, creative marketing, and authentic storytelling.As Director of Communications and Marketing for the Charlotte Sports Foundation, I lead the narrative behind some of the region’s most high-profile events, from the Duke’s Mayo Bowl and Duke’s Mayo Classic to the Ally Tipoff and Charlotte Invitational. I enjoy blending strategic media relations, social engagement, and brand building to create moments that move people and organizations forward. My career in sports media and marketing has spanned digital media, video production, social platforms, PR, agency work and independent consulting, giving me a diverse toolkit and a passion for meaningful audience connection. I’m particularly known for shaping engaging and resonant social voices around live sports experiences, while always keeping community impact top of mind.

Experience

1. Director of Communications and Marketing

   Charlotte Sports Foundation

   Jun 2021 — Present

   Lead strategic marketing, communications, and social media initiatives for nationally recognized sports events, elevating brand visibility, audience engagement, and economic impact. Serve as primary spokesperson and media lead while developing partnerships, launching new events, and driving organizational growth through creative campaign execution and brand development.

Education

• Furman University

  Bachelor of Arts (B.A.), History

  2005 — 2009

• Clemson University

  Master of Education (M.Ed.), Student Affairs

  2009 — 2011

Skills

• Sports Marketing
• Marketing
• Public Speaking
• Community Outreach
• Community Development
• Sports
• Student Development
• Social Media Marketing
• Sponsorship
• Student Affairs
• Higher Education
• Press Releases
• Video Production
• Game Day Operations
• Athletics
• Fundraising
• Marketing Strategy