Milissa McCann

About Milissa McCann

MARKETING PROFESSIONAL | PROGRAM LEADER - My specialty is differentiating brands. As a brand builder across all areas of the marketing mix, I have the skills to increase revenue, attract new customers and grow market share. Whether a food & beverage guest or a non-profit supporter, I build awareness and drive action by maximizing limited time, staff or budgetary resources through creative solutions. My focus is growing brands. • Differentiate brands and products for key programs/markets • Ensure brand strategy alignment in the field and with strategic partners • Drive sales/fundraising and deliver business goals • Deliver creative which is on strategy, on time and within budget • Develop and tailor plans and programs for key markets, advocacy, health impact • Oversee agencies, maximize budgets, and improve communications • Create and execute strong localized marketing plans/tools • Activate national volunteers/spokespeople for PSAs, field print, video, digital marketing

Experience

1. National Digital Asset Manager

   American Heart Association

   Apr 2022 — Present · SC, US

   Serve as the face of digital asset management in the AHA’s newly-created role supporting content development, curation, publishing and user self-service for enterprise DAM capabilities and processes. Collaborate with key leaders to create the DAM strategy and vision for the AHA. Also contribute to content, workflow, knowledge and change management solutions to drive efficiencies and growth.

Education

• Miami University

  B.A.

  1978 — 1982

• University of Houston - Conrad N. Hilton College of Hotel and Restaurant Management

  Executive Certificate - Commercial Beverage Mgt.

  2002

• Universidad Autónoma de Centro América

  N/a

  1993