Milind Gehlot
Fractional CMO & B2B SaaS Growth Architect | Building Predictable, Capital-Efficient Engine | Bridging Your Leadership Gap
- Role
- Marketing Lead at Powerplay
- Location
- Bengaluru, KA, IN
- LinkedIn followers
- 500 followers
About Milind Gehlot
The defining challenge for any funded tech company isn\'t just growth; it\'s the intense…
Experience
Marketing Lead
Sep 2022 — Present · Bengaluru, IN
As the first marketing leader, I was tasked with building the entire GTM engine from the ground up for Powerplay, a B2B SaaS platform for the construction industry. My mission was to design and install a predictable, capital-efficient growth architecture that could scale customer acquisition.This role became the real-world blueprint for the \"SaaS Architect\" methodology. I built the system, implemented the processes, and led the team that produced a data-backed growth story for the board.Key Architectural Achievements & Results: Designed the Growth Engine: Architected the complete marketing function—from strategy and technology to people and processes—that successfully took the company from early traction to scalable growth. Delivered 5x Customer Growth: Drove a 500% increase in customer acquisition, growing monthly wins from 20 to over 100 through integrated, multi-channel marketing campaigns. Forged Strategic Industry Partnerships: Built a competitive moat by securing exclusive relationships with the industry\'s most influential bodies (including Builders Association of India and NAREDCO Mumbai), unlocking unique channels for brand building and customer acquisition. Built C-Level Visibility: Developed and implemented a unified marketing dashboard to track core KPIs, translating tactical campaign data into a clear story of performance, ROI, and business impact. Constructed the Operational Foundation: Streamlined the entire marketing technology stack (LeadSquared, WebEngage, AppsFlyer) and internal workflows to maximize team efficiency and reduce cost per acquisition. Scaled the Team & Capability: Built and mentored a high-performing internal team and managed external agency partners to execute sophisticated SEO and content strategies.Skills - Marketing Strategy · Demand Generation · Team Leadership · SEO · Marketing Automation · B2B SaaS GrowthTools Webengage | Leadsquared | Adjust | Appsflyer | Mixpanel | Tableau
Education
SGSITS Indore
Bachelor of Engineering (B.E.)
2004 — 2008
Indian Institute of Management, Calcutta
PGDM
2011 — 2013
Skills
- Business Planning
- Software Project Management
- Customer Relations
- Team Management
- Business Strategy
- Sales Enablement
- Enterprise Solution Selling
- Business Development
- Enterprise Account Management
- Business Analysis
- P&L Management
- Brand Positioning Strategies
- Management Consulting
- Market Research
- Testing
- Sharepoint
- New Business Development
- Product Development
- Product Management
- Go-to-Market Strategy
- Demand Generation
- Competition Research
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