Milica Kovacevic
Strategy Lead @#paid
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WORK HISTORY
Strategy Lead @#paid
Toronto, ON, CA
EDUCATION
Ryerson University
Bachelor of Design
ABOUT MILICA KOVACEVIC
Strategy Lead | Making Creative Strategy Makes Sense I’m all about cutting through the noise and building brand and social strategies that work—all sauce, no ketchup. My focus is on creating campaigns that align with culture, tap the right creators, resonate with your audience, and, you know, actually drive results. I’ve spent years navigating the world of social platforms, tentpole moments and creator partnerships, figuring out what clicks (hint: it’s not just following trends). From TikTok to #paid, I\'ve gotten to work with the biggest brands and some of the smartest in the business to bring these ideas to life. If you\'re looking for a strategic approach to creative that’s relevant, and funny, and effective, and doesn’t require a PhD to understand, we should probably chat.
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