Miles West

About Miles West

I have a relentless intellectual curiosity and passion for understanding the “whys” behind customers’ beliefs and behaviors. Previous experience as a Creative Director and a unique combination of strategic skills enable me to challenge convention and drive meaningful innovation.”SUMMARY: Extensive U.S. and global experience in omnichannel strategic planning, branding, market research and direct-to-patient and HCP marketingCORE COMPETENCIES:• Listening closely to our customers and developing solutions based on insights that go beyond the expected• Establishing a plan and empowering teams to stretch beyond their comfort zone• Building internal stakeholder consensus—the key to overcoming what is often the most significant barrier to team success• Inspiring creativity in all aspects of marketing that is both smart and exciting• Leading market research methodologies, moderating and delivering insightful reports• Developing strategies for brands at every point in their life-cycle that are sustainable, credible, ownable, relevant and exciting• Omnichannel tactical planning that overcome barriers to adoption and achieve brand goals• Challenging convention and driving innovationTHERAPEUTIC AREA EXPERIENCE:• Cardiovascular and Metabolic disorders (Afib, lipidemia, diabetes, CHF, hypoparathyroidism)• Hematology (hemophilia and anti-platelets therapies)• Infectious disease (HepC)• Genetic disorders (Cystic Fibrosis)• Glaucoma and other ocular diseases• CNS (MS, insomnia, migraine)• Oncology (MM, CLL, NHL, APL, Breast cancer)• Dermatology (cosmetic and therapeutic)• Men’s health (testosterone deficiency, erectile dysfunction)• Women’s health (estrogen replacement, osteoperosis)• Nephrology (CKD, dialysis care and related therapies)• Birth control (pills, patches and devices)• Gastroenterology (heartburn/reflux, chrones, IBD, IBS)• Vaccines

Experience

1. EVP Strategy

   INVIVO BRANDS

   May 2022 — Present

Education

• Syracuse University

  Bachelor of Arts - BA, Advertising and Photography

  1979 — 1983

Skills

• Advertising
• Press Releases
• Interactive Marketing
• Branding & Identity
• Brand Management
• Crm
• Customer Relationship Management (Crm)
• Interactive Advertising
• Brand Lexicon Development
• Corporate Branding
• Brand Development
• Mobile Marketing
• Integrated Marketing
• Brand Stewardship
• Creative Strategy
• Leadership
• Marketing
• Strategy
• Creative Direction
• Market Research
• Brand Architecture
• B2b
• Digital Strategy
• Digital Marketing
• Relationship Marketing
• Art Direction