Miles B.

About Miles B.

I specialize in digital strategy, marketing automation, and web development, creating scalable systems that drive business growth. With expertise in custom JavaScript, CSS, CRM integrations, and performance marketing, I build and optimize digital ecosystems that enhance lead generation, sales automation, and customer engagement. Before transitioning into digital, I led multi-unit retail operations, overseeing P&L management, inventory strategy, and sales performance. This background gives me a deep understanding of consumer behavior and revenue optimization, which now informs my data-driven approach to digital transformation. Combining technical execution with brand strategy and creative direction, I develop high-impact marketing solutions that bridge the gap between traditional business models and the digital-first economy.

Experience

1. Director of Sales Marketing

   Mode

   Nov 2024 — Present · Liberty Lake, WA, US

   As Director of Sales & Marketing at MØDE, I architect and manage a fully integrated digital ecosystem that aligns marketing, sales, and operational workflows. I developed and maintain our primary website, consolidating multiple fragmented platforms into a single, SEO-optimized system built with custom JavaScript, CSS, and advanced tracking implementations.I oversee CRM strategy, unifying five separate systems to streamline data integrity, lead tracking, and automated customer engagement. Leveraging an open-source marketing platform called Mautic, I design and execute scalable, cost-efficient email campaigns that enhance retention and conversion.My role also extends into creative direction, producing high-quality photography, video, and graphic assets with Adobe Suite to strengthen brand identity. On the backend, I implement and manage reporting infrastructures across platforms like Square, Stripe, Kenko, Optix, Opus1, and Hint Health, ensuring leadership has real-time visibility into key sales and revenue metrics.To drive growth, I execute targeted acquisition campaigns across Google Ads and Meta Business Suite, leveraging advanced tracking mechanisms to optimize performance and refine the customer journey. Additionally, I contribute to organizational development by building KPI dashboards and structuring performance reporting to enhance strategic decision-making.Beyond sales and marketing, I lead business development and programming for the Ceramics Studio, Podcast Studio, and Photography Studio, ensuring these creative spaces align with our overall brand vision and community engagement strategy. As a personal passion, I also serve as the primary ceramics instructor, helping to cultivate a hands-on, experiential learning environment.

Education

• Spokane Falls Community College

  Associate of Arts (AA), Ceramic Arts and Ceramics

  2001 — 2003