Miles Berman
Marketing & Advertising | Los Angeles Dodgers
- Role
- Content & Marketing at Sidelines Group
- Location
- Los Angeles, CA, US
- LinkedIn followers
- 500 followers
About Miles Berman
Full funnel storyteller at heart who believes in learning by doing. I have a passion for understanding people, how and why they do what they do, and how brands can influence those behaviors.I’m interested in the intersection of creative storytelling, performance marketing, and how the best ideas are brought to life, measured, and optimized to offer up the best customer experience.
Experience
Content & Marketing
Jun 2023 — Present · Tel Aviv, IL
Leveraged SEO strategies and digital marketing tactics to drive viewership for CBS & Advance Local Media7.15% click-through-rate (CTR)| 300% revenue growth from 2022Led team of 15+ writers and collaborated with paid and organic media teams to deploy integrated user acquisition strategies to support Sidelines Group business units, collaborations, and market segmentsLaunched casino sweepstakes, lottery partnerships, and developed sports content within marketing plan
Education
California Polytechnic State University-San Luis Obispo
Bachelor of Science - BS, Journalism - Public Relations Specialty
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