Mileida Roman

About Mileida Roman

Senior Media Strategist with a cross platform background in traditional and digital media planning. With experience across NBCUniversal, Univision, and Sightly, I bring a strong understanding of integrated media strategy, client partnership, and full funnel campaign development.Currently, I develop and lead strategic media plans for national brands, aligning investment decisions with business objectives and performance measurement frameworks. My expertise spans linear TV, CTV, and digital channels, with a focus on delivering scalable, results driven solutions that support both brand and performance goals.I thrive at the intersection of data, culture, and strategy, building media approaches that connect meaningfully with audiences and drive measurable business growth.

Experience

1. Senior Media Strategist

   Sightly

   Aug 2023 — Present

   Lead integrated media strategy for national brands across digital and emerging platforms, aligning cross channel investment decisions with business objectives and performance KPIs.Own end to end campaign development including audience architecture, budget allocation, channel mix strategy, and measurement framework design across YouTube, CTV, Google Display Network, and social platforms.Drive RFP strategy and proposal development for high value accounts across pharma, beauty, and financial services verticals, translating cultural insights and audience behavior into scalable media solutions.Leverage Sightly’s Brand Mentality™ platform to align campaigns with real time cultural moments and audience sentiment, strengthening brand relevance and engagement.Partner cross functionally with sales, creative, and analytics teams to ensure seamless activation, performance optimization, and strategic reporting.

Education

• Purchase College, SUNY

  Bachelor of Science - BS, Communication and Media Studies

  2015 — 2019