Milda Chung Goodman

About Milda Chung Goodman

With both client- and agency-side marketing experience, I excel at leadership that drives brand goals, motivating teams-including agencies and marketing partners-to deliver great work. I believe that smart marketing requires creativity, passion, and problem-solving abilities to work together.My current role is about storytelling on paid channels and helping my company\'s brand stand out on TV, online, and in social media. I helped create and grow the iconic whale brand for Pacific Life Insurance Company. I also manage brand-side sports marketing engagements including official marketing partnerships with the PGA TOUR. Previous sports engagements include title sponsorships for college football, college basketball, and professional tennis.Early in my career, I cut my marketing teeth on the account team at JWT/Los Angeles.When away from work, you can find me with family that includes my rescue dog “Musubi,” practicing Polynesian dance, yoga, Netflixing, or listening to the latest \"My Favorite Murder\" podcast.Other brand work: United Airlines Mileage Plus, Travelodge Hotels and Motels, and Health & Tennis (later Bally Total Fitness).Specialties:Brand storytelling and engagementTV, digital, and social media advertisingVideo and broadcast production sourcingSports marketing integrationsPast experience:Public relationsCorporate communications

Experience

1. Assistant Vice President Consumer Brand Advertising

   Pacific Life

   Jan 2002 — Present

   Responsible for multi-channel consumer brand advertising, and sports sponsorships.

Education

• UCLA

  BA, Philosophy

Skills

• Direct Marketing
• Management
• Brand Development
• Agency Leadership
• Sports Marketing
• Sports Sponsorships
• Digital Marketing
• Digital Media
• Marketing Communications
• Integrated Marketing
• Strategy
• Marketing
• Brand Awareness
• Social Media Marketing
• Online Advertising
• Brand Management
• Television Advertising
• Marketing Strategy
• Digital Strategy
• Corporate Identity
• Advertising
• Commercials