Mila Strucheuskaya
Brand Manager | Brand Strategist | Innovation Marketing | New Product Development | CPG | Tech | Dietary Supplements
- Role
- Senior Brand Manager at Standard Process Inc
- Location
- Milwaukee, WI, US
- LinkedIn followers
- 500 followers
About Mila Strucheuskaya
I am a Marketing and Brand Management professional with 15+ years of experience leading strategic marketing, demand generation, and brand management efforts in CPG, Tech and Wellness. A seasoned brand strategist with in-depth expertise in new product development and launch, portfolio and profitability management. A data-driven strategic thinker with a can-do attitude and a proven ability to leverage insights and trends to deliver sustainable financial performance at national and international levels. A collaborative self-starter with exceptional adaptability and communication skills.Expertise: Portfolio/Brand Management Campaign management Business Planning Project Management P&L management New product launch End-2-End Innovation
Experience
Senior Brand Manager
Oct 2024 — Present · Palmyra, WI, US
Managing 10 product categories, generating 55% of overall revenue.• Leading the development and implementation of marketing strategies across assigned categories.• Provided monthly brand status updates using PowerBI and financial data to drive informed decision-making.• Contributed to 2025 strategic planning, focusing on customer segmentation, new product development, pricing strategy, and channel optimization.• Planned research initiatives for 2024–2025, overseeing new product testing and gate development processes.• Successfully executed quarterly campaigns in 2024 to drive demand, evaluating their impact through KPIs and customer feedback.• Managing and mentoring two direct reports: Brand Manager and Associate Brand Manager.• Developing and testing product concepts, packaging, naming, and campaign messaging with customers and consumers.• Initiated and coordinated an Insights for Innovation and Marketing Claims workshop for the marketing team.
Education
Vidzemes Augstskola / Vidzeme University of Applied Sciences
Exchange student, Business Administration
2001
Belarusian State University
Bachelor, Economics
2004
Kalmar University
MSc in International Management and Leadership, Baltic Business School
2006
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