Milan Mitra
Olympics Sponsorship Director, Cheil - Europe Rights Activation Lead @Samsung Electronics
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WORK HISTORY
Olympics Sponsorship Director, Cheil - Europe Rights Activation Lead @Samsung Electronics
London, GB
Oversee Rights Activation for Milano Cortina 2026 for Samsung Europe• Provide expertise on Olympic sponsorship marketing and rights activation for Samsung Europe. • Led project management of Samsung’s Olympics marketing campaign, across all European subsidiaries and channels (promotions, retail.com, social media, etc.) for Paris 2024.• Direct Rights Activation and brand approvals for Samsung Europe Office and subsidiaries. • Provide licensing knowledge and ensure all sponsorship rights are being activated against for the Olympic Games. • Managed Samsung Europe\'s onsite hospitality operations at the Olympic Games Paris 2024.
EDUCATION
Haverford College
BA, History and German
The London School of Economics and Political Science (LSE)
MSc, Social and Cultural Psychology
SKILLS
ABOUT MILAN MITRA
Strategic commercial and partnership marketing professional with 19+ years’ experience adept at working in multi-national corporations, global sports properties, and market-leading agencies to implement and oversee high-investment sponsorships and activations with consistently successful outcomes.DUAL CITIZEN: American (USA) and German (EU)RIGHT TO WORK: United KingdomKEY ACCOMPLISHMENTS • Sponsorship Strategy, Valuation and Sales: Created stadium naming rights strategy and sales materials for the Ministry of Sport, Saudi Arabia. • Project Management and Event / Matchday Delivery: Launched SAP’s cornerstone sponsorship of MetLife Stadium, including a suite renovation and on-site Super Bowl hospitality and fan activation. • Client / Sponsor Servicing and Team Management: Collaborated with and supervised diverse team members across four continents delivering major global sponsorships.
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