Milan Nakrani

About Milan Nakrani

With 14+ years of leadership experience in digital and integrated media, I specialise in building scalable, high-impact media ecosystems that drive business growth across diverse markets. As Head of Media at VML (WPP), I lead strategic media transformation for major brands bringing together data, creativity, technology, and performance disciplines to deliver measurable outcomes at scale.I partner with CXOs and global stakeholders to shape multi-market media frameworks, optimise large budgets, strengthen digital maturity, and unlock full-funnel growth across India, APAC, and MENA. My experience spans Retail, FMCG, Auto, Real Estate, Finance, Healthcare, and fast-evolving digital-first categories.With deep expertise in performance marketing, integrated planning, analytics, customer acquisition, and emerging channels like CTV, commerce media, and influencer ecosystems, I focus on turning complex challenges into clear, actionable strategy. I’m passionate about building strong teams, fostering a culture of continuous improvement, and aligning media investments closely with business and revenue goals.What drives me is the opportunity to scale brands globally moving them from fragmented digital execution to cohesive, data-led, future-ready media operations. I thrive in dynamic, high-growth environments where strategic leadership and innovation directly influence business success.Always evolving. Always empowering teams. Always delivering impact.

Experience

1. Head of Media

   VML

   Sep 2025 — Present · Mumbai, IN

   Leading the digital media planning and strategy function as Head of Media at VML India. I drive end-to-end campaign planning, execution, and optimization for diverse brands across industries. My role focuses on building integrated media strategies across digital, social, programmatic, influencer, and performance channels to deliver measurable outcomes and ensure optimal budget utilization with ROI-driven planning.I provide strategic direction and hands-on leadership to my team, ensuring seamless execution, campaign innovation, and continuous optimization. By designing audience-first frameworks and leveraging emerging opportunities such as Connected TV, eCommerce media, and influencer ecosystems, I keep brands competitive and future-ready.Working closely with clients, creative, and analytics teams, I align campaigns with broader brand objectives to maximize reach, engagement, and conversions while integrating data-driven insights and innovative formats that enhance consumer experiences.I have successfully led award-winning campaigns such as Franklin Templeton’s “Fundastic Cup” (recognized at the Youth Marketing Awards, IAC, and World Innovation Congress), Sony Pictures Sports Campaign (achieved 29% engagement vs. 15% benchmark with mobile-first interactive ads), KFC’s digital media optimization, Tata Docomo’s 8x campaign growth at lowest conversion cost, and Karnataka Congress’s large-scale voter outreach campaign. These initiatives reflect my ability to blend strategy, creativity, and performance excellence to consistently deliver impact.In addition to strategy and execution, I mentor and guide a team of media professionals, fostering a culture of learning, accountability, and performance excellence. This combination of vision, executional depth, and leadership enables me to build scalable and sustainable digital media practices while driving measurable business outcomes for brands.

Education

• University of Mumbai

  B.M.S

  2007 — 2010

• St.Augustine High School,

  10th S.S.C

  1995 — 2005

Skills

• Google Adwords
• Youtube
• Facebook Advertising
• Search Analysis
• Ctr
• Campaign Management
• Facebook
• Paid Search Campaigns
• Keyword Research
• Smo
• Conversion Tracking
• Google Adwords Professional
• Sem
• Search Advertising