Milagros Hernandez Roman

About Milagros Hernandez Roman

I work at the intersection of AI, strategy, and leadership, helping organizations understand why strong products and capable teams can still become invisible in AI-driven environments.What I see consistently is this:AI doesn’t reward volume, noise, or activity. It rewards clarity. It rewards clear positioning, consistent signals, and disciplined communication. When those are present, AI amplifies them. When they aren’t, AI exposes the gaps.In my work across go-to-market strategy, lifecycle marketing, and analytics, I focus on helping teams translate real value into signals that systems and humans can actually understand. This isn’t about chasing tools. It’s about strengthening fundamentals as technology accelerates.Alongside my work at Intuit QuickBooks, I advise leaders on AI visibility and strategy, and convene business leaders and students to explore how critical thinking, communication, and leadership must evolve in a changing world.

Experience

1. Intuit Quickbooks Gtm Strategy

   Intuit

   Nov 2022 — Present · US

   Driving go-to-market (GTM) strategy across the QuickBooks Services portfolio, with a focus on demand generation, lifecycle optimization, and how AI-driven discovery (GEO) is reshaping customer visibility, acquisition, and engagement- Demand Generation & AI-driven discovery (GEO)- End-to-end lifecycle marketing strategy- Engagement & retention programs- Strategic insights & sales enablement- Fintech product positioning & messaging

Education

• The Wharton School

  Executive Education, Customer Analytics

  2018 — 2018

• Florida International University

  Bachelor of Arts, Psychology

  2006 — 2009

• Florida International University - College of Business

  Master in Finance, Financial Investments

  2010 — 2011