Milagros Boedo

About Milagros Boedo

Over 19 years of comprehensive experience in strategic business planning and market research at Procter & Gamble. Consulting experience in market, business, and product opportunity assessment and optimization. High impact business leader with practical understanding of business needs and robust application of technical mastery to accelerate business growth. Extensive experience in the Consumer Goods Industry for both developed and developing markets, including NA, Latin America, Western Europe, and South/East Asia.Broadly recognized as a passionate leader of strong problem solving and analytical skills, with an outstanding ability to make critical business connections to drive sustainable top line and bottom line growth. Highly experienced in business strategy, innovation strategy, as well as initiative management. Greatly skilled in assessing market landscapes. Accountable for leading business teams at high executive level to the application of market and consumer insights. Have led organizations of up to 30 people. Specialties•Brand Strategy – targeting, positioning, architecture, visual identity & packaging; equity •Portfolio Strategy - white space expansion, geographic reapplication•Innovation Strategy – consumer led ideation; product & commercial innovation, multi-region co-creation•Project Management – initiative design, qualification, tracking & optimization; forecasting; qualitative, concept, product, pricing, packaging, advertising, & tracking research •Landscape assessment – market & category dynamics, trends, competitive analysis; secondary & panel data •Consumer & Shopper Understanding – immersions, habits & practices, segmentation•Organizational Design and Leadership – Robust experience in organizational structure and operational design, optimization, capability development, training, budgeting and expense control.

Experience

1. Consumer & Market Research Strategist

   Mizzouri

   Mar 2015 — Present · Franklin, TN, US

Education

• Universidad Metropolitana (VE)

  Bachelor of Science in Systems Engineering

• Universidad Metropolitana (VE)

  Bachelor's Degree, Systems Engineering

  1985 — 1990

Skills

• Project Management
• Leadership
• Market Research
• Landscape Assessment
• Secondary Data Analysis
• Marketing Management
• Fmcg
• Segmentation
• Initiative Management
• Marketing Research
• Brand Equity Strategy
• Qualitative Research
• Customer Insight
• Product & Commercial Innovation
• Team Building
• Management
• Brand Architecture
• Business Development
• Fast-Moving Consumer Goods (Fmcg)
• Competitive Analysis
• Shopper Marketing
• Trade Marketing
• Consumer Products
• Consumer Behaviour
• Brand Management
• Cross-Functional Team Leadership
• Business Strategy