Mikquinlyn S.

About Mikquinlyn S.

I’m a mission-driven marketing leader with a proven record of elevating community-based brands through storytelling, strategic campaigns, and cross-sector collaboration. My work blends creative direction with data-driven impact — empowering underrepresented communities while growing visibility and engagement.”• Accomplished Marketing and Communications Leader with 10+ years of experience driving brand growth, audience engagement, and community impact across nonprofit, corporate, and agency sectors.• Proven success in developing and executing data-driven, multi-channel marketing campaigns that increased brand visibility and lead generation by over 250%, leveraging email automation, social media, SEO, and PPC.• Directed cross-functional teams through full-cycle marketing initiatives — from strategy and creative direction to analytics and optimization — resulting in 35% average engagement growth and consistent ROI gains.• Expert in content development, storytelling, and public relations, creating high-performing campaigns that strengthened partnerships with local organizations, media, and stakeholders.• Spearheaded digital transformation projects, optimizing CRM workflows, marketing automation, and customer journeys that improved conversion rates and retention by up to 40%.• Recognized for advancing brand consistency and operational excellence through the creation of standardized templates, campaign calendars, and performance dashboards for executive reporting.• Experienced in community and economic development marketing, including initiatives with Land Bank Twin Cities and the Strategic Acquisitions Program, expanding visibility for equitable housing and local business growth.• Skilled at building and maintaining partnerships across Fortune 500 companies, small businesses, and public-sector organizations, translating strategic goals into actionable marketing outcomes.• Adept in strategic leadership, creative project management, and stakeholder communication, balancing innovation with measurable results.• Holds a degree in Marketing and advanced training in digital production, brand strategy, and CRM integration — combining creative insight with analytical rigor to elevate organizational performance and mission impact.

Experience

1. Field Marketing

   Gateway Fiber

   Jul 2025 — Present · Fridley, MN, US

   Results-driven marketing professional with experience leading community-focused initiatives to increase brand visibility and drive qualified leads across regional territories. Skilled in planning and executing local events, workshops, and trade shows, managing all logistics, vendor coordination, and on-site engagement. Served as a brand ambassador delivering consistent messaging and exceptional customer experiences. Efficiently managed branded materials and event assets while capturing event data, insights, and feedback to support reporting and optimize future strategies. Aligned local activations with company-wide campaigns and support to enhance community outreach. Strong project management, customer service, and organizational abilities, consistently managing timelines, resources, and regional travel independently.Led community-focused marketing initiatives to increase brand visibility and generate qualified leads across assigned territories.Planned, coordinated, and executed local events, workshops, and trade shows, overseeing logistics, vendor relationships, and on-site engagement.Served as a professional brand ambassador, delivering consistent messaging and high-quality customer experiences at all community activations.Managed branded materials and event assets, including inventory tracking, distribution, and on-site setup to support successful marketing outreach.Collected and documented event data, insights, photos, and customer feedback to support post-event reporting and enhance future marketing strategies.Collaborated with the broader marketing team to align local efforts with company-wide campaigns, brand guidelines, and messaging standards.Assisted with cross-departmental marketing projects, contributing to the development and execution of community engagement strategies.Utilized strong project management, customer service, and organizational skills to independently manage timelines, resources, and regional travel requirements.

Education

• Minneapolis College of Art and Design

  (Master Equivalent) Post Baccalaureate Certificate, Advertising, Art Direction, Branding, Graphic Design, and Copy writing

• Waterloo East High School

  Diploma, Honors/Regents High School/Secondary Diploma Program

  1991 — 1995

• Neighborhood Development Center

  Entrepreneur Certification, Micro-entrepreneur Training Program

  2008 — 2008

• Wartburg College

  Bachelor of Arts - BA, Major: Business Administration Emphasis Marketing Minor: Communication Arts

• University of Minnesota

  Certification, Digital Marketing

• North Hennepin Community College

  Coursework towards Project Management Leadership Certificate, Project Management Institute’s (PMI®) Project Management Professional®

  2013 — 2013

• UNIVERSITY OF ST THOMAS - CAPE

  Continuing and Professional Education (CAPE), Mini MBA