Mikki Collins

About Mikki Collins

With over a decade of experience in the optical industry, I have developed a keen eye for presentations, marketing, and design, and I am eager to leverage these skills in roles that focus on business growth, development, and training.In previous roles, I was responsible for the strategic development of independent optical brands within the US market. I oversaw, mentored, and trained a team of sales representatives, ensuring that our brand image and positioning were consistently met at all touchpoints. My ability to develop and implement training presentations, recruit and coach sales executives, and communicate market needs effectively has been pivotal in overcoming challenges and driving brand success.My professional experiences have provided me with a comprehensive understanding of the optical market and the ability to influence brand placement across the US.Beyond my professional experience, I am also the founder of ROWT Magazine and have contributed to several industry publications, including Invision Magazine, Women in Optometry, and Eyecare Business Magazine. My passion for the psychology of sales and people has driven me to continuously seek innovative ways to enhance client experiences and drive business growth.Please visit my professional profile above for more information and samples of my work.

Experience

1. Business Development & Education Associate Manager

   Safilo

   Oct 2024 — Present

   Specializing in 3O’s Commercial Buying Group & Alliances, Building Relationships, Educating Customers and Internal Staff Members.

Education

• Riverside High School

  High School Diploma

  2000 — 2004

• Technical College of the Lowcountry

  Certificate, Certified Surgical Technician

  2008 — 2009