Mikka Rigby
Content Strategy Manager - Outshift by Cisco @Cisco
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WORK HISTORY
Content Strategy Manager - Outshift by Cisco @Cisco
Lead content strategy and operations for Cisco’s Outshift organization, aligning editorial direction, audience focus, and messaging with business priorities across a portfolio of emerging technologies-Own the full content lifecycle—from roadmap planning and editorial calendars to workflow design and cross-functional coordination-Establish clear standards, voice guidelines, and scalable processes to ensure consistency and quality across channels-Build messaging frameworks that translate complex technical concepts into clear, compelling narratives-Bring structure to fast-moving initiatives, turning early-stage ideas into defined milestones, timelines, and deliverables-Use performance insights and data to refine strategy, optimize engagement, and report impact to leadership-Explore new formats and distribution approaches to expand reach and strengthen thought leadership.
EDUCATION
University of Wisconsin-Madison
Bachelor of Arts (B.A.), Communication Arts - Radio, Television, Film
New York University
School of Professional Studies - Project Management
ABOUT MIKKA RIGBY
Strategic program, transformation, and content strategy leader with 10+ years of experience leading complex, cross-functional work across technology and media organizations-Strong foundation in governance, organization, and operational structure—bringing clarity, accountability, and momentum to fast-moving, high-growth environments-Experienced in leading global programs and building scalable content strategies that connect audience needs with business priorities-Skilled at developing editorial standards, messaging platforms, and multi-channel content ecosystems that drive engagement and long-term positioning-Trusted partner to senior leaders, known for turning ambiguity into clear plans, aligned teams, and strong execution.
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