Mikhil Bhat
Team Manager, Content Marketing @Alberta Blue Cross
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WORK HISTORY
Team Manager, Content Marketing @Alberta Blue Cross
Calgary, AB, CA
EDUCATION
University of Mumbai
Bachelor of Mass Media, Journalism
University of Toronto
Certificate, Digital Marketing
SYMBIOSIS INTERNATIONAL UNIVERSITY
EPGDBM, Finance
ABOUT MIKHIL BHAT
Creative and strategic marketer with a proven track record of building audiences, driving engagement, communications and sales enablement. Former journalist with a knack for compelling storytelling, now focused on crafting content experiences that fuel business growth. Expertise in podcasts, blogs, video, website development, sales-focused content, and leveraging Generative AI for efficiency in content creation and ideation. Effective in transforming marketing platforms with a focus on CMS integration and SEO optimization, leading to significant improvements in audience reach and brand engagement. Passionate about building marketing engines that deliver tangible results.Highlights• Increased brand engagement across social and email resulting in 300% YoY audience growth.• Oversaw optimization of paid channels to reduce spam by ~80% and generate high-quality leads.• Led the transition from a developer-reliant website to a CMS-based platform, enabling marketing-driven agility, contributing to a ~15% growth in organic traffic.Profile & Portfolio: https://bit.ly/mikhil-portfolio-
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