Mikhail Chugunov

Product Manager @Группа "Черкизово"

Moscow, RU

Leading the development of category, forming a vision for the strategy based on market trends and technological innovations thus ensuring category profitability growth. Work in collaboration with other functions to implement changes and overcome bottlenecks, developing innovative products. Create roadmaps and lead the process from idea to launch, driving product vision and defining go-to-market strategy- Carried out the launch of new products providing the share of NPD`s sales of 40%+ in volume- Led the development process of marketing and product requirements, flexibility and capacity. The results: launching the Cherkizovo-Kashira plant (#1 innovative producer of dry salami in Russia, with market share up to 30%). Awarded by the board of the company in the nomination \"focus on results\" in 2018- Drove a focus and managed the invest project of subsegment of the category, resulting in expanding production capacity and 150% growth of sales- Developed and implemented a product line for a new rising distribution channel, providing additional increase in sales- Created a classifier of nomenclature features while SAP implementation project- Implemented a business process for the interaction of structures within the framework of NPD- Created an approach of pricing model for sales channels and pricing architecture of portfolio.

Moscow State University of Economics, Statistics and Informatics (MESI)

Master's degree

Moscow State Academy of Business Administration

Bachelor's degree