Mikhail Belyakov-Guba

Brand Manager @Procter & Gamble

Led national multi-brand marketing campaigns with the largest retailers in Eastern Europe - Led all processes necessary for the end-to-end planning and execution of marketing campaigns: campaign idea development, implementation of brand activation plans and strategy, execution of integrated marketing communications via content creation for key touchpoints, and budget management - Evaluated market data to reveal current market trends and consumer insights that could lay the foundation for new campaigns - Fostered strong stakeholder relationships by collaborating with celebrities, influencers (1+ million followers), digital agencies, and external partners such as the World Wildlife Fund for Nature - Significantly increased consumer engagement in a sustainability marketing campaign that I oversaw: the total number of participating consumers rose by 308% vs average participation in similar activations