Mike Z.
- Role
- Content Creator at Holt\'s Cigar Company
- Location
- Philadelphia, PA, US
- LinkedIn followers
- 500 followers
About Mike Z.
At Holt’s Cigar Company, I’ve helped shape the strategy, workflows, and production…
Experience
Content Creator
Oct 2020 — Present
Directs video production for Holt’s Cigar Company and the Ashton Distributors brand portfolio. Oversees production calendars and developed project management workflows for internal team. Reviews branded content to ensure brand guidelines and quality standards are met. Produced content for new product launch (La Aroma de Cuba: Pasion), generating over organic video views and over photo impressions in our campaign leading up to the product release. Directed original branded video content generating over 1 Million organic video views across YouTube, Instagram, TikTok, Twitter and Facebook. Operates professional video cameras, lighting and robotic motion control equipment Collaborates directly with senior leadership and our incredible art department team. Monitored and reported weekly analytics updates to key stakeholders
Education
Ithaca College
Bachelor of Science (B.S.), Integrated Marketing Communications
2016 — 2020
Skills
- Microsoft Office
- Leadership
- Photography
- Customer Service
- Project Management
- Advertising
- Graphic Design
- Adobe Creative Suite
- Integrated Marketing
- Video Production
- Research
- Marketing
- Art Direction
- Html5
- Public Speaking
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