Mike Zappetti
Director of Sales, Amazon @Stanley Black & Decker, Inc.
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WORK HISTORY
Director of Sales, Amazon @Stanley Black & Decker, Inc.
New York, NY, US
Drive Amazon priorities with internal Operations, Channel, Product, Brand Marketing, and other Commercial Teams to maximize growth and revenue within the channel· Collaborate with cross-functional partners to manage internal rhythms and processes· Actively identify and drive performance KPIs to enrich SBD user experience, increase traffic and deliver value across the Amazon businesses· Maximize levers within Content & Merchandising, Digital Media, Connected Commerce and others to optimize SBD brands on Amazon and gain market share· Be responsible for billing, reporting and analytics for the Amazon 1P business· Serve as a support to VP, Partner eCommerce Sales and be the key liaison in critical Stanley Black & Decker Leadership rhythms, strategic meetings, cross-functional engagements, enterprise commitments as the Amazon subject matter expert where relevant
EDUCATION
Utica University
Bachelor of Science - BS, Public Relations, Advertising, and Applied Communication
SKILLS
ABOUT MIKE ZAPPETTI
Proven sales and marketing eCommerce professional with over 15+ years of CPG industry experience. Committed to delivering results by leveraging strong interpersonal, analytical and organizational skills. My background includes B2B and B2C sales, marketing, product development, channel management and promotional marketing. I am an analytic thinker with strong leadership skills and a proven track record of getting results and exceeding my goals.
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