Mike Zappetti

Innovative eCommerce Sales & Marketing Leader | Driving Revenue Growth, Market Expansion & Team Success for 15+ Years

Role: Director of Sales, Amazon at Stanley Black & Decker, Inc.
Location: New York, NY, US
LinkedIn followers: 500 followers

About Mike Zappetti

Proven sales and marketing eCommerce professional with over 15+ years of CPG industry experience. Committed to delivering results by leveraging strong interpersonal, analytical and organizational skills. My background includes B2B and B2C sales, marketing, product development, channel management and promotional marketing. I am an analytic thinker with strong leadership skills and a proven track record of getting results and exceeding my goals.

Experience

Director of Sales, Amazon
Stanley Black & Decker, Inc.
Feb 2024 — Present · New York, NY, US
Drive Amazon priorities with internal Operations, Channel, Product, Brand Marketing, and other Commercial Teams to maximize growth and revenue within the channel· Collaborate with cross-functional partners to manage internal rhythms and processes· Actively identify and drive performance KPIs to enrich SBD user experience, increase traffic and deliver value across the Amazon businesses· Maximize levers within Content & Merchandising, Digital Media, Connected Commerce and others to optimize SBD brands on Amazon and gain market share· Be responsible for billing, reporting and analytics for the Amazon 1P business· Serve as a support to VP, Partner eCommerce Sales and be the key liaison in critical Stanley Black & Decker Leadership rhythms, strategic meetings, cross-functional engagements, enterprise commitments as the Amazon subject matter expert where relevant

Education

Utica University
Bachelor of Science - BS, Public Relations, Advertising, and Applied Communication

Skills

Policy
Team-Oriented
Product Development
Website Promotion
Energetic Team Player
Operations Management
E-Commerce
Public Relations
Communication
Media Relations
Social Networking
Yelp
• Media Kits
Press Releases
Twitter
Team Leadership
Operational Planning
Foursquare
Product Management
Sales Management
SEO
Social Media
Marketing Strategy
Teamwork
Marketing
Project Management
Facebook
Microsoft Office
Sales
Delegation
Event Management
Time Management
Instagram
Community Development
Adobe Creative Suite
Committment
E-Mailers

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