Mike Wallace

About Mike Wallace

m••••••••@gmail.com Mike is an award-winning marketer and problem-solver with deep experience applying consumer insights and market research to improve brand and marketing strategies of trusted brands. Mike\'s clients include category-leading consumer and non-profit brands in media, energy management, consumer goods, sustainable foods, electronic recycling, health, lifestyle, and environmental conservation. National clients include NPR and PBS stations, Charitable Adult Rides and Services (CARS), ChicoBag, National Forest Foundation, CDC, and AARP. He holds an MBA with a triple emphasis in Marketing, New Venture Management and Corporate Social Responsibility from the University of San Diego School of Business Administration. His skills include:* Marketing Strategy* Marketing Plan Development & Implementation* Marketing Testing & Analysis* Sales & Channel Development* Consumer Insights* Market Research* Qualitative Research* Brand Identity Research* Consumer Research* IDIs* Project Management* Cause HR Managers, Hiring Managers, Marketing Directors, Research Managers connect with me to get access to my network deep in industry strategize on cause-related marketing initiatives and consumer insights, call me at 61••••••00.Specialties: Marketing Strategy, Marketing Plan Development & Implementation, Marketing Testing & Analysis, Sales & Channel Development, Consumer Insights, Market Research, Consumer Research, Project Management, Cause Marketing, Sustainable Business Ventures, Branding

Experience

1. Founder

   Public Media Partnerships, Inc

   Jan 2001 — Present

   National consulting and research firm specializing in public media fundraising and nonprofit insights. Creator of Prompli, a networked fundraising platform.

Education

• UC San Diego

  Certificate, Cause Marketing

  2004 — 2004

• San Diego Culinary Institute

  Certificate, Culinary Skills

  2002 — 2002

• University of San Diego

  MBA, Marketing, New Venture Management and Corporate Social Responsibility

  2006 — 2009

• The Culinary Institute of America

  Certificate, Cooking Principles

  2001 — 2001

• BA, San Diego State University

  Bachelor of Arts, Major, Telecommunications and Film; minor, Evolutionary Biology

  1988 — 2001

Skills

• Business Planning
• Advertising
• Marketing
• Social Media Marketing
• Consumer Insights
• Brand Management
• Fundraising
• Start-Ups
• Marketing Strategy
• Creative Direction
• Training
• Management
• Cause Marketing
• Non-Profit Development
• Marketing Communications
• Research
• Budgets
• Community Outreach
• Strategy
• Customer Insight
• Non-Profit Marketing
• Marketing Research
• Product Marketing
• Nonprofits
• Market Research
• Project Management
• Business Development
• Leadership
• Strategic Partnerships
• Strategic Communications
• Public Relations
• Media Relations
• Strategic Planning
• Public Speaking
• Non-Profits
• Product Development
• Analysis
• Entrepreneurship
• Corporate Branding