Mike van Alstyne

About Mike van Alstyne

Business/Brand accelerator with a 25year track record of success in consumer products (Apparal, Footwear, Sports Equipment) and retail. Career evolved from Institutional Sales managment, Merchandising/Buying, Sr Executive Sales, SVP/GMM Merchandising, President. Most recently President of EvoShield, was hired by Board of Directors to provide direction to recently restructured organization. • Delivered +5% revenue growth,+$2.5M in EBITDA improvement within 12 months, and reduced inventory by 50% within 18 months• Led Evoshield sale to Wilson Sporting Goods within seven months, generating $12M for a company projected to be in a loss position by the end of 2016 Progressed with major companies based on my ability to deliver on ambitious sales and comp goals, grow brands, recruit top talent, take smart risks, and pioneer groundbreaking best practices and strategies with high performance teams.Recognized as participative style leader, who empowers and expects opinions and direction from all key stakeholders. A strength has been my ability to identify early emerging and or underperforming brands and categories and harnessing that potential. My history includes being a leader in growing established brands like Nike, adidas, Columbia, Icon, Easton, while leading the industry with explosive growth in brands and opportunities like Under Armour, North Face, Go Pro, New Era, the World Cup, Sports Medicine, Sport Accessories and while also launching a private brands and a product development departments that generated 15% of all hardgoods sales and 17% of all outerwear sales. Product expertise includes Athletic Footwear & Apparel, Licensed entities (NCAA, NFL, MLB, NBA, NHL), Team Sports, Fitness, Golf, Tennis, Snow Sports, Action Spts, Bikes, Camping, etc.Skills & Expertise: Strategic PlanningCategory ManagementOpen to Buy MgmtAssortment MarketingVisual MerchandisingBrand Presentation StrategiesBrand PositioningSupply Chain StrategiesPricing Strategies

Experience

1. Senior Vice President Gmm

   Dunham's Sports

   Aug 2018 — Present · Troy, MI, US

Education

• Illinois State University

  B.A. Marketing and Economics, Marketing and Economics

  1981 — 1983

Skills

• Profit
• P&L Management
• Strategy
• Retail Category Management
• Market Research
• Apparel
• Store Management
• Retail
• Marketing
• Private Label
• Management
• P&L
• Forecasting
• Brand Management
• Cross-Functional Team Leadership
• Marketing Strategy
• Vendor Management
• Assortment
• Merchandising
• Sales Operations
• Direct Sales
• Supply Chain Management
• Driving Results
• Pricing
• Negotiation
• Sales
• Competitive Analysis
• Leadership
• Sales Management
• Sales Process
• Visual Merchandising
• Business Strategy
• Inventory Management
• Product Development