Mike Tran
Global Brand Director - Rainbow Six Mobile @Ubisoft Montréal
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WORK HISTORY
Global Brand Director - Rainbow Six Mobile @Ubisoft Montréal
Montreal, QC, CA
Head of the Marketing Team for Rainbow Six Mobile (F2P game - GaaS) and responsible for the global strategy and go-to-market plan from testing concepts until worldwide release. Owner of Brand, Product and Growth strategies/executions/operations. Achieved successful global announcement, Alpha test and Beta release (Soft Launch). Managing/coaching a team of 10 people including, Associate Product Director, Product Manager, Communication Manager, Community Developers and Marketing Artists.
EDUCATION
Cornell University
Certificate Executive Leadership and Strategic Management
Université Laval
Bachelor of Business Administration (B.B.A.)
CPA, CMA Programme Leadership Stratégique
CPA, CMA
ABOUT MIKE TRAN
Bilingual Brand / Product / Marketing / Growth / Management executive with strong creative, data & analytic skills and deep knowledge of- Creating strong brands with meaningful product unique selling points- Growth marketing via digital and traditional channels. Early adopter of new growth channels and new data/analytics/AI models to generate positive ROI campaigns- The Digital / Tech / Game industries (GaaS / SaaS, F2P game, Mobile, Games Marketing cycle, App Store Marketing and User Acquisition Campaigns)- The CPG business (developed several websites, E-retail go-to-market plans - recurring subscription model, Social Media experiences and Digital Media plans).Experience has been acquired through- The French Canadian market (born and grew up in Quebec city - led several projects specifically developed for the Quebec market)- The National Canadian market (national brand management responsibilities at L\'Oreal, Danone and Procter & Gamble - based at P&G Toronto office during 2 years)- The International market (global marketing roles at Ubisoft, Hagen and Budge Studios - traveled several times to U.S, Europe and Asia for business - regularly dealt with suppliers and partners in Asia)
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