Mike Tongwarin
Global SEO Strategy Lead at The Motley Fool
- Role
- Global Seo Strategy Lead at The Motley Fool
- Location
- Boulder, CO, US
- LinkedIn followers
- 500 followers
About Mike Tongwarin
SEO and growth veteran with 20+ years of global client and agency experience. I focus on…
Experience
Global Seo Strategy Lead
May 2020 — Present · Denver, CO, US
Oversees SEO strategy for 3 global sites providing analytics, insights and recommendations to leadership and dev teams through project roadmaps. Manages sites with over 78 million annual sessions, 60% from organic traffic.• Develops strategies to boost visibility in LLMs by combining SEO with PR and social media initiatives, enhancing brand recognition in AI model training data and increasing inclusion in AI-generated responses. • Conducts technical and defensive SEO activities for 3 global sites and family of 7 blogs. Ensures all sites meet Google Core Web Vitals metrics. Achieved 85+ Google Lighthouse scores on both desktop and mobile. Achieved over 70% traffic growth on Google Discover and News channels.• Co-manages content strategy with Editorial Team. Developed content optimization best practices guide with team writers for the financial investment and savings audience. Teams with writers to outline content topics for highly important pages to ensure top of class content for users.• Creates and maintains Looker Studio reports covering performance metrics across Technical SEO, content, social media and LLMs. • Performs A/B tests to determine user preferences for content and ad placements, design and text. Improved revenue conversion rates from affiliate partners and online advertising partners.• Develops and executes internal and external backlinks strategy though focusing on buzz-worthy topic opportunities and connecting in-blog and cross-blog linking opportunities.
Education
University of Illinois Urbana-Champaign
BS, Marketing
1996 — 2000
Washington University in St. Louis - Olin Business School
MBA
2004 — 2006
Skills
- SEO
- Strategy
- E-Commerce
- Market Research
- Web Analytics
- Marketing
- Management
- Cross-Functional Team Leadership
- Competitive Intelligence
- Marketing Strategy
- Product Marketing
- Content Management
- Email Marketing
- Competitive Analysis
- Marketing Research
- Strategic Planning
- Product Management
- Online Marketing
- Project Management
- Product Development
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