Mike Taboni

About Mike Taboni

As a results-driven advertising and marketing professional, I\'m passionate about leading high-performing teams, developing comprehensive brand strategies, and executing impactful integrated campaigns that achieve strategic marketing goals. My expertise lies in fostering a modern, effective brand presence and ensuring brand consistency across all initiatives. I excel at building strong partnerships with both internal and external stakeholders to drive significant brand development. Committed to continuous professional growth and active community engagement, I bring diverse industry experience and a passion for contributing to the vibrant Buffalo advertising landscape.

Experience

1. Senior Account Manager

   Crowley Webb

   May 2024 — Present · Buffalo, NY, US

   Serves as the primary client liaison, building strong, trusting relationships with key accounts and providing strategic counsel on industry trends and market opportunities.Develops and executes comprehensive marketing strategies and integrated campaigns across traditional and digital channels, aligning with client business objectives and competitive landscapes.Provides direct leadership and mentorship team members, fostering a collaborative environment, conducting performance reviews, and ensuring exceptional client service and results, additionally mentors other junior team members.Manages multi-million-dollar client budgets, forecasts, and financial performance, negotiating contracts and scope of work agreements to maximize agency revenue and client satisfaction.Monitors campaign performance and leverages data analytics to provide insightful recommendations for optimization and continuous improvement in ROI.Collaborates with agency leadership to develop comprehensive account strategies and contributes to agency-wide strategic planning initiatives.Drives new business opportunities, leading the development of proposals and pitches, and actively participates in industry events to enhance agency reputation and attract new clients.Acts as a key contributor and liaison, orchestrating collaboration across internal agency departments for various initiatives and projects, ensuring seamless coordination with the account service team.Oversees agency summer internship program, providing mentorship and professional development to junior talent.

Education

• State University of New York at Oswego

  Master of Business Administration - MBA

  2018 — 2020

• University at Buffalo

  Bachelor of Arts (BA), Communication

  2013 — 2016

Skills

• Sports Management
• Microsoft Office
• Sales
• Facebook
• Advertising
• Event Planning
• Microsoft Word
• Teamwork
• Social Media
• Sports Marketing
• Event Management
• Marketing
• Social Networking
• Public Speaking
• Leadership
• Time Management
• Sports
• Customer Service
• Communication
• Social Media Marketing
• Microsoft Excel
• Powerpoint