Mike Spier

VP, Channel Sales & Marketing @Finna Sensors

Denver, CO, US

Advertising: Create several integrated marketing campaigns including email, direct mail, search engine, trade magazines, etc.• Branding: Re-branded four entities under single umbrella brand including new logo, brand story, product line re-design, marketing collateral• Budget: Manage and track company\'s marketing and trade show budgets every year• Design: Produce marketing collateral (ads, brochures, etc.) using Adobe InDesign and Photoshop• Lead Generation: Using SEM (Google Ads and other sources), created a 25% CAGR on lead growth, over 7 years, for the company’s flagship products• Product launch: Launched existing product into new market after thorough research and, based on feedback, created buyer profiles, marketing materials, identified relevant trade shows, etc.• Project management: Along with leading re-branding initiatives, project-managed new website that increased e-commerce revenue over old website, in first year; increased additional 43% in second year• SEO: Optimize website pages with white hat tactics, leading to a 67% increase in organic web searches from first to second year of new website; Track results and set goals via Google Analytics• Trade shows: Plan all logistics (printing brochures, booth movement) as well as execute pre- and post-show marketing• Team Leadership/Vendor Relations: Manage cross-functional teams such as graphic designers, videographers, web, etc.

St. John Fisher College

BA

University of Denver - Daniels College of Business

Master of Science (M.S.)