Mike Smith

About Mike Smith

I have worked for three of the top ten P.R. firms in the world, Burson, Edelman and HAVAS, and gained corporate and crisis comms experience with a top 15 U.S. Corporation at Dow. I specialized in grassroots lobbying at two of the largest, most powerful trade associations in Washington, DC (NAA & NAM). Also, I am a National Press Club governor with 30+ years of membership in identifying NPC news sources and advancing heads of state. I served on the PRSA National Capital Chapter board last year.I provide strong contributions driving sales leads, branding improvements and revenue growth while maintaining conscious social responsibility.Other highlights from my career include:Managing FEMA National Public Affairs Client Counsel for flood events (closed $120M PR account for Yes & ). Earlier handled American Red Cross hurricane and disaster relief on the Public Affairs Rapid Response Team.Serving as an Obama Administration Commerce Dept. political appointee from 20••••14 on the international trade advisory council (ITAC 8). Advancing Sen. Obama on Obama for America 2008 in five key swing states, winning Iowa early.Volunteering while serving as NAM Executive Director for the Clinton’s Administration White House Communications transition team and managed correspondence and scheduling for the President-elect.Earning National Editorial Writing Awards from the University of Iowa, Dallas Morning News, Ragan Communications & PRSA’s Bronze Anvil for persuasive editorial content.Obtaining the IABC International ACE Award for Software AG for global communications & P.R. Daily’s CSR Award for International Paper for forest recovery. Achieving Secretary of Defense Rumsfeld’s Commendation for 9-11 Public Affairs work by utilizing my skills on-site with crisis response and contingency planning at the Family Assistance Center under General Van Alstine. Spearheading teams as a National Expert in Crisis Communications for Dow Chemical, at the Pentagon, American Red Cross and working with Michael Deaver at Edelman PR Worldwide (Exxon, Microsoft Anti-Trust issues management)Open to speaking about your national media campaigns, Congressional contacts or integrated marketing communications, leading to economic growth? Let’s connect!

Experience

1. Chief Executive Officer

   Greensmith Pr

   Aug 2013 — Present · Washington, DC, US

   GreenSmith PR was acquired by Yes & agency in 2019. This ESG practice continues to operate under MSBD, Inc. as Yes & in Alexandria purchased the assets six years ago.Captained marketing, public relations, advocacy, business development, and operations while promoting consistent business growth. Developed high-quality business strategies and plans to ensure alignment with short-term and long-term objectives.Key Accomplishments: Constantly campaigned and nurtured valuable strategic partnerships that resulted in exceptional outcomes for various clients of the company including NFWF, Two Hat Security, University of Maryland.Provided comprehensive support to cause-related marketing, policy initiatives, and socially conscious organizations to enhance established processes. Proficiently communicated with members of the US Congress and key staff to create pivotal access with public officials to promote continuous development for the business. Developed and encouraged strategic connections for clients with legislators in Washington, venture capitalists, and public media to ensure high visibility and meet public policy agendas.

Education

• Northwestern University

  Bachelor of Science - BS, Journalism

• Columbia University

  Integrated Marketing Communications

• Northwestern University

  Master of Science, Journalism

Skills

• Media Planning
• Social Media
• Marketing Communications
• Facebook
• Marketing Research
• Communication Training
• Strategic Counsel
• Management
• Thought Leadership
• Strategic Partnerships
• Strategic Communications
• Broadcast
• Saas
• Blogging
• Brand Development
• Marketing
• Advertising
• Start-Ups
• Copywriting
• Online Marketing
• Executive Visibility
• Public Affairs
• Crisis Management
• Integrated Marketing
• New Media
• Press Releases
• Digital Media
• Online Advertising
• Editing
• Message Development
• Strategic Communications Counsel
• Television
• Direct Marketing
• Corporate Communications
• Entrepreneurship
• Corporate Branding
• Public Relations
• Internal Communications
• Media Relations
• Social Media Marketing