Mike Smee
Senior Client Executive @Aptos Retail
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WORK HISTORY
Senior Client Executive @Aptos Retail
London, GB
Aptos is a global leader in Unified Commerce solutions, powering customer, store and omnichannel experiences for hundreds of retail brands. Aptos ONE (our cloud-native, composable store platform) is helping retailers modernise POS, unify data, and transform store interactions into personalised, frictionless journeys.Driving new-logo growth across UK & Europe in fashion, footwear and specialty retail, helping brands:• Modernise legacy POS into a unified store platform• Connect online and in-store journeys through real-time customer, order & inventory data• Empower store associates with mobile-first tools, clienteling and omnichannel fulfilment• Increase conversion, loyalty and operational efficiency at the store edgeFocus areas:* Targeting Tier-1 & Tier-2 multi-store retail* Challenger-led discovery to uncover revenue, margin and CX gains* Building partnerships with CIO, CDO and heads of retail & store ops* Value-led selling across conversion, inventory accuracy, labour efficiency & customer loyalty
EDUCATION
University of Plymouth
Computing
University of the West of England
Prince2 (Registered Practitioner)
SKILLS
ABOUT MIKE SMEE
I’m a senior B2B SaaS sales professional with a focus on the systems that power modern commerce, including PIM, OMS, ERP integration, and multichannel enablement.Over the past decade, I’ve helped brands across retail, distribution, and manufacturing streamline product data, automate fulfilment, and scale their digital operations. My recent work has involved selling into both mid-market brands and large enterprise procurement teams across the UK, Europe, and North America.I bring experience across scale-ups and established SaaS vendors, with strong command of structured sales methodologies (MEDDIC, Challenger), and a consistent ability to open and close business in competitive, outbound-driven environments.I thrive where there’s complexity to solve and value to unlock, whether that’s helping a growing brand syndicate product content across channels, or supporting a global team in digitising its supplier ecosystem.Outside of work, I’m a proud dad, music producer, runner, and lifelong Bristol City supporter.
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