Mikesh Matalia

About Mikesh Matalia

Every brand has a story to tell - stories that would inspire, engage, delight, protect i.e. impact their consumers while delivering on tangible, measurable business goals. And I am the food-for-thought which brings brands closer to their consumersI love to unearth findings about brands using modern tech-driven research solutions like Eye Tracking, GSR, Facial Coding, Implicit Research etc. and co-create actionable insights to levitate the existing consumer-brand relationship to the next level.Being a part of the research fraternity, it is my moral duty to contribute towards the overall growth of the community and while pursuing that I presented and won the National Level Idea Presentation contest held by Market Research Society of India (MRSI) in 2016; in the Young Researchers segment (age below 30yrs) – my topic being “Gamification in Market Research”Over this short period of my career so far, I have added the below feathers to my research hat:• Brand Availability and Visibility track• Brand Track• NPS and Satisfaction Track• Shopper research using exit interviews and recall interviews• Identifying and mapping Omni-Channel Consumer Journeys• NPD Research like Concept, Product, Pack, Label, Tagline tests• Margin Improvement studies• Brand Health checks• Campaign evaluation and Post product launch evaluation studies• Audits – Mystery as well as announced• Cross market synthesis of market research reports• Qualitative studies using instruments like car clinics, focused group discussions, diads etc.

Experience

1. Head Consumer Science - Sapmena

   L'Oréal

   May 2025 — Present · Mumbai, IN

   Lead the Consumer Science SAPMENA team in L\'Oréal R&I for Skin, Make-up and Hair MétiersAccelerate adoption of AI Driven Evaluation methods in the zoneFocus on making research studies agile and contemporary

Education

• University of Mumbai

  B.E., Information Technology

  2005 — 2009

• MET Institute of Management Education

  Master of Business Administration (M.B.A.), Marketing

  2010 — 2012

Skills

• Microsoft Office
• Teamwork
• Team Management
• Questionnaire Design
• Html
• Strategic Planning
• C++
• Business Analysis
• Consumer Behaviour
• Analytics
• Customer Relationship Management (Crm)
• Customer Insight
• Competitive Analysis
• Market Intelligence
• Eye Tracking
• Secondary Research
• Market Research
• Spss
• Microsoft Excel
• Primary Research
• Quantitative Research
• Marketing Research
• Online Research
• Crm
• Project Management
• Marketing
• Competitive Intelligence
• Marketing Strategy
• Analytical Skills
• Market Analysis
• C
• Research
• Data Analysis
• Qualitative Research
• Analysis