Michael S.
- Role
- Web Analytics and Product Specialist at Travelclick
- Location
- Orlando, FL, US
- LinkedIn followers
- 500 followers
About Michael S.
I am a highly skilled and dedicated web developer with a Master\'s in Digital Marketing…
Experience
Web Analytics and Product Specialist
Apr 2018 — Present
Implement and customize web analytics and website optimization tools based on business needs, specifically Google Analytics, Adobe Analytics, Google Tag Manager, and tracking codes from online media vendors, such as Google AdWords, DoubleClick, Sojern, Facebook, and others using JavaScript, HTML and TravelClick’s proprietary Content Management System (Hospitality ToolBox) and Online Reservation (iHotelier) systems- Gather information and work with Digital Producing teammates to make decisions. Requires relationship-building with other divisions, especially creative and technical teams. Requires contributing to complex projects and working with the DEV teams and marketing associates to carry out tasks to meet ever-changing deadlines. Must often manage competing business priorities- Upgrade, update, and enhance current sites for responsive design and optimized user interface; update content and graphics; monitor performance and results- Convey client concept, code, and publish standards-based content for a variety of formats, including web, smartphones, and tablets- Migration of e-commerce and media tracking tags into the GTM container ID. Follow testing and QA processes to help ensure client satisfaction- Solve pixel tracking customer issues efficiently and with high-quality standards. Ensure top customer retention, through escalating issues appropriately- Update and enhance current sites for responsive design, and optimize their user interface; update content and graphics; and monitor their performance and results- Provide enhanced customer service experiences through direct communication to clients and internal partners ensuring timely and accurate issue resolution- Track and document client issues through established processes and deadlines.
Education
Full Sail University
Bachelor of Science - BS, Web Design and Development
2016 — 2018
Full Sail University
Master of Science - MS, Digital Marketing
2018 — 2020
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