Mike Brown
Senior Vice President, Digital Marketing @Credit One Bank
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WORK HISTORY
Senior Vice President, Digital Marketing @Credit One Bank
Las Vegas, NV, US
EDUCATION
West Virginia Wesleyan College
BA, English and Philosophy
University of Southern California
MA, English
SKILLS
ABOUT MIKE BROWN
Mike Brown has 20 years\' experience growing and enhancing e-businesses. A leader in ecommerce optimization and digital marketing, he specializes in identifying untapped consumer demand and developing data-driven solutions that deliver higher conversion rates, stronger revenues and increased customer loyalty. Prior to Credit One Bank, Mike led global analytics and conversion optimization programs at Expedia.com. Additionally, he directed Expedia’s Test & Learn program, providing multivariate and A/B testing of the company’s mobile, web, product and marketing enhancements. Mike was also a member of the VEGAS.com executive team for 7 years, holding numerous leadership roles guiding the company’s online marketing, product management, analytics, web design and conversion optimization initiatives. Earlier, Mike held positions in business development, marketing and creative services at EarthLink and Lakeshore. Specialties: E-business Strategy, Online Marketing, Conversion Optimization, Web Analytics, Multivariate Testing, Customer Experience Management, Voice of Customer, Email Marketing, Loyalty Marketing, Paid Search and SEO Marketing, Mobile Marketing, Business Development, Team Building, Contract Negotiation
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