Mike Russo
Sr. Director of Audience Growth & Content Strategy | Podcast & Media Leader | Team Builder | Content Design | UX | and Growth Marketing
- Role
- Sr Director of Audience Growth at Prx
- Location
- Kansas City, MO, US
- LinkedIn followers
- 500 followers
About Mike Russo
I’m a growth-driven content strategist and marketing leader with 10+ years building audiences across podcasting, streaming media, and mission-driven organizations. At PRX, I’ve led the marketing team behind 150+ podcast launches, driving millions of new listeners through cross-promotions, platform partnerships, and product-aligned content design.My work lives at the intersection of storytelling and product: shaping voice, tone, and content guidelines while optimizing distribution for engagement, retention, and scale. I’ve built and led distributed teams, collaborated with product, UX, and design groups, and consistently delivered measurable outcomes. I specialize in bridging business and product goals to targeted audiences.My approach is rooted in audience experience design — applying design thinking principles to understand listener behaviors, remove friction, and create content journeys that feel intuitive, personal, and engaging. Drawing on my background in marketing, product alignment, and creative leadership, I bridge content strategy and UX practice to design experiences that grow audiences and deliver lasting impact.
Experience
Sr Director of Audience Growth
Oct 2025 — Present
Education
University of Missouri-Columbia
Bachelors of Arts and Science: Department of Communication, Bachelors of Arts and Science: Department of History
2002 — 2006
Rhode Island School of Design
Masters of Arts, Design Education
2011 — 2012
Skills
- Illustrator
- Editing
- Sound
- Adobe Creative Suite
- Final Cut Pro
- Video Editing
- New Media
- Art Direction
- Creative Direction
- Digital Photography
- Advertising
- Social Media
- Social Networking
- Social Media Marketing
- Audio Engineering
- Digital Media
- Photography
- Brand Development
- Videography
- Adobe Photoshop
- Freelance Graphic Design
- Adobe Illustrator
- Adobe Premiere Pro
- Marketing
- Film
- Video Production
- Video
- Music
- After Effects
- Photoshop
- Web Design
- Freelance Video Productor/Editor
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