Mike Ruffing

Marketing AdTech, Strategic Services Development; Marketing, Omnichannel and ROAS

Role
Director, Adtech & Business Development at Midwest Direct
Location
Brunswick, OH, US
LinkedIn followers
500 followers

About Mike Ruffing

Ok. That\'s cool.\'Bright, and shiny\' tech is great. But does it make you money?\"*…

Experience

  1. Director, Adtech & Business Development

    Midwest Direct

    Jan 2016 — Present · Cleveland/Akron, OH, US

    You Inspire, We Deliver: Omni Channel, Hyper-targeted digital (1st party data by the way), and Direct Mail.Offline or online, we coordinate, process, create, and deliver print, mail, and digital customer communications and marketing messages to inspire your customers to act, buy, pay, and engage. We deliver compelling customer communications across all channels that yield results and improve the experience of our client\'s customers while improving their financial results.

Education

  • Miami University

    B.A., Political Science

    1982 — 1987

Skills

  • Content Management
  • Sas70
  • Outsourcing Management
  • Business Process Outsourcing
  • Prospect, Sales, and Executive Presentations
  • Print and Mail Solutions
  • Value Based Selling
  • Personalization
  • Sales Management
  • Social Media
  • Strategic Partnership Management
  • Business Process Improvement
  • Cost Reduction Solutions
  • Customer Experience Improvement
  • Continuous Improvement
  • Customer Acquisition
  • Total Quality Improvement (Tqi)
  • Postage Cost Reduction
  • Saas
  • Swot Analysis
  • Presorting Services
  • Returned Mail Solutions
  • Employee Satisfaction and Retention
  • Business Communication Services
  • Corporate Culture
  • Patient Satisfaction
  • Strategic Planning
  • Competitive Analysis
  • Patient Communication
  • Market Intelligence
  • Direct Sales
  • Six Sigma
  • Critical Print & Mail Outsourcing Services
  • Billing Solutions
  • Customer Engagement
  • Ebpp
  • Product Marketing
  • Output Management
  • Solution Selling
  • Operations Management

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Mike Ruffing — Director, Adtech & Business Development at Midwest Direct in Brunswick, OH, US | Unifers