Mike Rothe
Product Marketing & Strategy Lead @Staffbase
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WORK HISTORY
Product Marketing & Strategy Lead @Staffbase
Berlin, DE
Leading a team of 7 Product Marketing & Enablement managers to bring our vision of building a surround sound system for employee experience to life. I serve as the bridge between Product and Growth, owning product messaging, positioning, and launches across a diverse portfolio.My role blends strategic leadership and hands-on execution: I drive customer-centric go-to-market and product strategies by combining deep market insight with a strong product perspective. Highlights include leading two major product launches - one exceeding beta sign-up targets by 3x, and another doubling pipeline with a record-breaking week (6x) at quarter-end.Focus areas: Product & GTM strategy, product marketing & launches (Email tool, analytics, AI, strategic communications & innovation features)
EDUCATION
Udacity
Product Manager Nanodegree, Business, Management, Marketing, and Related Support Services
Gymnasium Odenthal
Abitur / A level / general qualification for university entrance
CBS International Business School
Bachelor's degree, International Business
ESCP Business School
Master in Strategy & Digital Business, International Business
Columbia University
Business Certificate, International Business
Udacity
Introduction to Programming, Computer Programming
ABOUT MIKE ROTHE
I am a purpose-driven product marketing lead with 8+ years of experience delivering impactful strategies and exceptional results in B2B SaaS, consumer goods, and consulting. From scaling companies from startup to unicorn to centaur status to launching products customers love, I thrive on creating value at the intersection of customer needs, innovation, and business growth.Currently, as Team Lead for Product Marketing at Staffbase, I lead a talented team in executing successful launches, campaigns, and release processes, covering the entire company product portfolio, and driving cross-functional alignment between Product and GTM teams. My team\'s efforts have helped Staffbase scale to €100M+ ARR globally. Whether it\'s crafting go-to-market strategies, guiding product vision alongside senior leadership, or fostering seamless collaboration, I take pride in delivering high-impact outcomes.Previously, at Nike, I spearheaded Product Marketing campaigns across multiple European regions, managed a multimillion-dollar budget for Converse in DACH, and won a cross-functional excellence award for driving digital transformation. My unique ability to integrate creative storytelling with strategic execution is at the core of what I do.I bring a strong academic foundation with an M.Sc. in Strategy & Digital Business from ESCP Business School and a B.A. in International Business, complemented by certifications in Product Management and Digital Marketing. These qualifications, coupled with a proven track record of cross-functional teamwork, leadership, and customer-centric innovation, position me uniquely to tackle the challenges of modern Product Marketing.
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