Mike French
Senior Director, Revenue & Growth Program Strategy
- Role
- Senior Director, P & L Optimization & Strategy at DIRECTV
- Location
- Long Beach, CA, US
- LinkedIn followers
- 500 followers
About Mike French
Accomplished, data driven leader across wireless & video marketing, who consistently delivers innovative solutions while driving quantifiable success in spend reduction & net subscriber growth via customer acquisition, retention & product development.
Experience
Senior Director, P & L Optimization & Strategy
Feb 2025 — Present · Los Angeles, CA, US
Launched & led new team tasked to identify trends, risks & opportunities to improve P&L performance• Engaged in DMAIC exercises to identify gaps for process improvement & establish best practices• Investigated KPI metric inconsistencies across revenue centers to identify leakage & inefficiencies • Led implementation & management of P&L/revenue KPI dashboards, improving forecasting accuracy• Led team responsible for revenue forecasting and ARPU governance reporting • Developed overarching P&L performance strategy for the base, premiums, sports, PPV & SVODs
Education
Emory University - Goizueta Business School
M.B.A, Marketing
2012 — 2014
University of Georgia - Terry College of Business
Bachelor of Science (BS), Marketing
2004 — 2008
Skills
- Cloud Computing
- Saas
- Market Requirements Documents
- Technical Product Management
- Product Development
- Product Requirements
- Product Evangelism
- Leadership
- Strategic Planning
- Market Research
- Strategy
- Data Analysis
- Marketing
- Analytics
- Management
- Product Management
- Cross-Functional Team Leadership
- User Experience
- Marketing Strategy
- Customer Relationship Management (Crm)
- Project Management
- Software Product Management
- Start-Ups
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