Mike Reiber

About Mike Reiber

There\'s a better way to connect manufacturers and service providers with customers to accelerate purchase decisions. That\'s why I founded Axiom in 1992. Axiom is an insight, innovation and content-driven marketing firm that serves Fortune 500 companies whose products have technological or scientific features and benefits. We use insights, innovation and content to accelerate our clients\' product sales. We develop unique research methods to uncover insights around unmet and underserved needs. We identify insights that improve customer experience. We harness these insights to create strategies and executional programming that accelerate purchase decisions. We measure the business impact. Axiom service focus areas include: market research, channel strategy, new product development, positioning, messaging, segmentation, specifier education, PR, social media and measurement. Industry focus: agriculture and horticulture, building and construction, landscaping and turf management and manufacturing. Customers served: Toro, Whirlpool, KitchenAid, Wilsonart, Andersen Corporation, Hearth n Home Technologies, ComEd, DTN, Herman Miller, Bailey Nurseries, Ball Horticultural, Peace Tree Farms, Syngenta Horticultural Services, Natural Industries, West County Gardener, American Nursery and Landscape Association, Polaris, Acuity Medical International, Brewer International, Sandoz, Syngenta, BASF, Novozymes, Carlson Hotels, Best Buy, Sam Goody, SuperValu, University of Minnesota, University of Virginia, St. Mary\'s University, Judson University and Stratford Schools My team and I thrive on figuring out how to do things that have never been done before. This drive has netted Axiom more than its fair share of successful new product launches, marketing awards, and new clients.Please contact me at m••••••@axiomcom.com.

Experience

1. CEO Innovative Marketing and Sales Strategies

   Axiom Marketing

   Jan 1992 — Present

   CEO and Founder of Axiom. Axiom specializes in serving manufacturers and retailers of durable products. Primary markets include: horticulture, agriculture, food manufacturing, building products, landscaping and turf management. Axiom specializes in insight- and innovation-driven marketing. Axiom identifies insights that improve customer experience and then develops insight- and innovation-driven marketing communication programs that trigger purchase behavior. Axiom is headquartered in Minneapolis and operates satellite offices in Cedar Rapids, Washington D.C, Charlotte and Lincoln.

Education

• Northwestern University - Kellogg School of Management

  MBA, Marketing

  1991 — 1993

• Northwestern University

  BS, Communications, Russian History

  1979 — 1983

• Sciences Po

  Political Science/Russian History

  1981 — 1982