Mike Purkis
President @Caulfeild Apparel Group
Toronto, ON, CA
EMAILS
MOBILE NUMBERS
+91 *********19
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WORK HISTORY
Jan 2005 — Present
President @Caulfeild Apparel Group
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EDUCATION
1988 — 1992
Western University
Hon. BA
SKILLS
TrendForecastingVisual MerchandisingTrade ShowsFashion DesignSporting GoodsBrand DevelopmentStylingLuxury GoodsGlobal SourcingNew Business DevelopmentTrend AnalysisFootwearPrivate LabelProduct DevelopmentMarketingInventory ManagementRetailApparelStore ManagementSalesWholesaleDenimBrand ManagementSportswearTextilesFashionSourcingMarketing StrategyMerchandising
ABOUT MIKE PURKIS
Brand focused executive that believes storytelling is essential to consumer engagement.The Brand is the amusement park, the product is the souvenir.As the President of CAG we try to enhance brand strength through in country PR and marketing that continue to tell the brand\'s story, and then to back that up with first class services and fulfillment. Every touch point with the brand must reflect its core values and meaning.Excitement and engagement is the future of retail.
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