Mike Puccini
Director of Field Marketing at Molson Coors Beverage Company
- Role
- Director of Field Marketing - East Region at Molson Coors Beverage Company
- Location
- Atlanta, GA, US
- LinkedIn followers
- 500 followers
About Mike Puccini
Leadership. Integrity. Results. Experienced, effective, values-based leader. Proven ability to turn around and build market responsive businesses through a strategic, disciplined, team oriented and entrepreneurial approach. A positive, passionate, and dynamic business leader with demonstrated business, sales, and brand management acumen and results. Results Oriented:Experienced and successful business, brand, and sales leader with proven results that meet or exceed business goals and financial objectives. Experience with and a passion for consumer facing brands and businesses (e.g. CPG, consumer products, sports, B2B and B2C).Leadership / Team Building:Proven team leader with demonstrated ability of building and developing high-performing teams. Successful track record and ability to collaborate with and influence cross functional teams across all levels of the organization. Areas of Expertise:Disciplined P&L Management | Team Building & Leadership | Business Planning & Execution | Brand Strategy & Execution | Sales Strategy & Execution | Retail Strategy & Execution | Financial Analytics | Sales Forecasting | Product | Pricing | Promotion | Packaging | Field Marketing | Integrated Marketing | Public Relations | Digital Marketing | E-commerce | Agency Partnership | Media Planning | Sports Marketing | Consumer Products
Experience
Director of Field Marketing - East Region
Jan 2019 — Present · Atlanta, GA, US
Accountable for leading the national and local marketing direction for entire Molson Coors portfolio of brands across the East Region of the USA. Responsibilities include development and implementation of brand, channel, customer and consumer strategies into their go-to-market plans to achieve region & company goals and business objectives; driving local relevance through sports, entertainment, music, media, and alliance partnerships.
Education
Samford University
Master of Business Administration (MBA), Marketing, Management
Elon University
Bachelor of Science (BS), Business Administration - Marketing
Skills
- Marketing
- Sponsorship
- Business Development
- Footwear
- Retail
- B2b
- Leadership
- Marketing Strategy
- Account Management
- Sports
- Sales Management
- Forecasting
- Sports Marketing
- Sales Operations
- Sales
- Sporting Goods
- Merchandising
- New Business Development
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