Mike Phu
Sr Director, Growth @GOAT Group
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WORK HISTORY
Sr Director, Growth @GOAT Group
Los Angeles, CA, US
EDUCATION
California State University, Long Beach
Bachelor of Science (B.S.), Business - Marketing
Consumnes River College
Associate of Arts (AA), Business Administration
SKILLS
ABOUT MIKE PHU
Growth marketing professional with core competencies in acquisition, retention, and analytics. I specialize in web and mobile commerce with various business models: subscription services, digital services, and physical consumer goods.Core Competencies:• Data Modeling: Finance, Attribution, LTV, Funnels• User Acquisition: Facebook, Instagram, Snapchat, Apple, Google Ads, Ad Networks• Retention Marketing: Email + Push Strategy, Lifecycle, Paid Remarketing• AB Testing: Creative, Copy, Landing Page, Onboarding• HTML, CSS, SQL, Redshift, Advanced Excel, Python• Adobe: Photoshop, Illustrator, Premiere Pro
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