Mike Phu
Sr. Director, Growth at GOAT Group
- Role
- Sr Director, Growth at GOAT Group
- Location
- Los Angeles, CA, US
- LinkedIn followers
- 500 followers
About Mike Phu
Growth marketing professional with core competencies in acquisition, retention, and analytics. I specialize in web and mobile commerce with various business models: subscription services, digital services, and physical consumer goods.Core Competencies:• Data Modeling: Finance, Attribution, LTV, Funnels• User Acquisition: Facebook, Instagram, Snapchat, Apple, Google Ads, Ad Networks• Retention Marketing: Email + Push Strategy, Lifecycle, Paid Remarketing• AB Testing: Creative, Copy, Landing Page, Onboarding• HTML, CSS, SQL, Redshift, Advanced Excel, Python• Adobe: Photoshop, Illustrator, Premiere Pro
Experience
Sr Director, Growth
Sep 2022 — Present · Los Angeles, CA, US
Education
California State University, Long Beach
Bachelor of Science (B.S.), Business - Marketing
2011 — 2013
Consumnes River College
Associate of Arts (AA), Business Administration
2010
Skills
- Social Media Marketing
- Market Research
- Email Marketing
- Digital Marketing
- Marketing
- E-Commerce
- Marketing Strategy
- Sales
- Google Analytics
- SEO
- Microsoft Excel
- Content Marketing
- Copywriting
- Ecommerce
- Web Design
- Customer Service
- Public Speaking
- Sem
- Ppc
- Photoshop
- Promotions
- Computer Repair
- Product Development
- Writing
- Powerpoint
- Pay Per Click (Ppc)
- Search Engine Optimization (SEO)
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