Mike Heffner

Vice President, Advanced Advertising Operations at Spectrum Reach

Role: Vice President, Advanced Advertising Operations at Spectrum Reach
Location: Charlotte, NC, US
LinkedIn followers: 500 followers

About Mike Heffner

Driven professional with 20+ years of proven management experience across broad spectrums of industries.*Recognized for building, leading and maintaining strong internal domestic and offshore operation teams.*Built Global AdOps team from ground up after M&A with Microsoft. Established key relationships with Global business partners in UK, Spain, Italy, Germany, France, Brazil, Canada and Japan.*Recognized for strong cultural values with proven ability to develop a diverse team.*Respected coach, leader, teacher, mentor that has fostered a team first mentality to drive results.*Trusted resource with get it done attitude and strong focus on problem solving.*Success in executing continuous change initiatives to increase efficiency, reduce cost, and achieve scale.*Innovative, business minded, collaborator, process focused on emerging technologies, advertising, operations, and product development.

Experience

Vice President, Advanced Advertising Operations
Spectrum Reach
Mar 2018 — Present · Charlotte, NC, US
As Vice President, Advanced Advertising Operations at Spectrum Reach, the advertising sales division of Charter Communications, I lead the operation responsible for digital advertising development and fulfillment. I oversee all technology and personnel for an organization that supports nearly sales executives across over 44 states.

Education

Indiana University of Pennsylvania
Bachelor's Degree, Health and Human Services

Skills

New Media
Campaign Management
Rich Media
Onshore Operations
Client Services
Tenacious Work Ethic
International Account Management
Salesforce.com
Retail
Change Management
Advertising Operations
Web Analytics
Mobile Advertising
Offshore Operations
Strategy
Retail Category Management
Problem Solving
Online Marketing
Temporary Staffing
Management
Ad Networks
Digital Marketing
Google Docs
Digital Strategy
M&a Support
Leadership
Executive Management
Internal & External Communications
Advertising
Ad Serving
Digital Media
Customer Relationship Management (Crm)
Account Management
Team Management
Offshore Outsourcing
Online Advertising
Cross-Organization Collaboration
Mobile Devices
Crm
People Management

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