Michael Mike Penfield

About Michael Mike Penfield

Business Operations ProfessionalConnect with me using: m•••@heroikmedia.com Strong business and sales acumen with the ability to execute a wide range of sales, marketing, and account management strategies designed to establish a strong market presence, increase corporate market share, revenues, and profitability. Trustworthy and ethical, with a history of management responsibility. Reliably builds and maintains client relationships and effectively integrates business development strategies throughout the entire organization. Ability to work independently and as a team member.Working in start-ups to Fortune 500 organizations, I have demonstrated consistency in the following areas: • Enterprise sales operations, channel and marketing support for employee organization• Partnering with senior leadership to formulate and successfully implement business directives• Creating and implementing multiple forms of communication solutions (internal/external)• Managing information flow and drive sales and operations effectiveness• Expertise in customer care, communication and support, change management

Experience

1. Media Strategy & Operations Advisory Board Member Advisor Consultant

   Heroik Media & Technology Group

   Nov 2012 — Present · Knoxville, TN, US

   Manage project evaluation involving the oversight of media, branding, and resource allocation. Ensure Heriok\'s innovative efforts are in alignment with internal strategies and P&L targets. I continue to participate as a member of the Senior Advisory Board and Assessment Team, developing new relationships through partnering and evaluating opportunities. Bringing Advisory and Consulting services to projects and clients.

Education

• Lincoln Law School of Sacramento

  Continued post graduate learning

• California State University-Sacramento

  Master of Science (M.S.)

• California State University-Sacramento

  Bachelor of Science (B.S.)

Skills

• Online Marketing
• Strategic Planning
• B2b
• Customer Relations
• Strategic Partnerships
• Salesforce.com
• Project Management
• Social Media
• Event Management
• Leadership
• Business Development
• Social Media Development
• Cross-Functional Team Leadership
• Marketing Strategy
• Vendor Management
• Marketing
• Integrated Marketing
• Competitive Analysis
• Start-Ups
• Internal Communications
• Business Strategy
• Strategy
• E-Commerce
• Teamwork
• Enterprise Software
• Webinars
• Sales Management
• Brand Development
• Management
• Business Planning
• SEO
• Account Management
• Crm
• Customer Relationship Management (Crm)
• High Availability
• Process Improvement
• Sales Operations
• Professional Services
• Product Marketing
• Customer Service